Bernstein points to millennials and the crucial demographic Generation Z as those who are responsible for igniting this change. Neelam Gill in Abercrombie's new campaign. American Apparel has toned down its provocative ads. That last point seems to be applicable here: No genitalia are visible in any of the photographs, and although sexual activity is suggested, it is not explicitly depicted. Models are no longer nearly naked and sprawled out in suggestive positions; instead, they are covered up. Have a great day!